Friday, 30 October 2015

Socialism sells

Legendary sevens coach Sir Gordon Tietjens spoke at a bank-sponsored do in Nelson last night and echoed many of the themes and values Steve Hansen has been discussing. The bank CEO endorsed them too, talking about their "partnership" with the NZ Rugby Union and how excited they are about the leverage opportunities.

The values at issue here are essentially socialist. They're all about the collective (team) and unity and trust and love for each other - the antithesis of the individual ruthless calculating homo-economicus concept that underpins so much public policy in New Zealand and beyond.

What the corporates have figured out is that they are also winning values. Although the NZ Rugby Union is now too embarrassed to use the word, the union concepts pushed by Hansen & Tietjens are a major cause of their success. And by pushing the message of unity, corporates hope to persuade us that they're jointly engaged in our own struggles.

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